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CONTENT / CREATIVE

KNOOPS
Brand, Communications & Content Consultant
In 2020, Knoops expanded from East Sussex to London. I joined the rebranding team (Reason Design) as copywriter to create Knoops' tagline, brand pillars, tone of voice and website copy. I continued to consult on Knoops copy and TOV, ensuring consistent, on-brand output.
"Expertly crafted chocolate drinks" brings together the founder's precisional approach to making hot chocolate and the brand's artisanal origins.



My words, in lights, in every KNOOPS store.
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